AI visibility tracking measures whether a brand appears in answers from ChatGPT, Claude, Perplexity and Gemini. AuditLumo lets you define prompts and competitors, then review mentions and trends from the selected engines.
Google isn't the only traffic channel any more. More and more buying decisions start inside AI answers. AuditLumo shows you whether your brand gets recommended there — automatically, weekly, in every plan.
How it works
1. Choose prompts
Add questions your customers might ask and specify the brand, website and competitors for the project.
2. Select engines
Choose the supported AI engines and set a weekly, monthly or manual run cadence.
3. Review mentions
Compare brand and competitor mentions, sentiment and history in the project dashboard.
AEO and generative engine optimization
Answer Engine Optimization and Generative Engine Optimization focus on how brands and pages appear in generated answers. They complement SEO, but they do not use the same signals as a conventional search-results ranking.
Track brand mentions in AI answers
Prompt tracking lets you observe whether selected answers mention your brand and which competitors appear alongside it. A tracked prompt is a defined measurement, not a complete picture of every question asked across the web.
Use on-site checks as supporting context
AuditLumo also checks AEO-related website signals such as structured data, llms.txt, AI crawler access, citation readiness and organisation data. These checks help identify technical items to review; they cannot ensure that an AI system will cite a page.
Review changes rather than one result
AI answers can vary. A history of runs gives you a more useful view than a single response. Review recurring brand mentions and competitor patterns, then assess whether content or technical updates are relevant.
Frequently asked questions
Why AEO matters now
SEO still matters — but visibility inside AI answers is becoming its own channel.
AI is the new search surface
ChatGPT Search, Perplexity, Claude and Gemini answer questions directly. Users often never click a classic search result any more.
Recommendations, not rankings
Instead of position 3, what matters is: does the answer name your brand? In what tone? And which competitors does the AI recommend?
Invisible to classic SEO
Search Console shows nothing about AI answers. Without dedicated AEO tracking you simply don't know how your brand appears inside Gemini & co.
Everything that makes your site AI-ready — at a glance
On top of prompt tracking, every AuditLumo run checks your site against the hard AEO criteria: structured data, llms.txt, AI crawler access, citation readiness and brand entity.
AEO scorecard
A 0–100 overall score for how answer-engine-ready your site is, with prioritised recommendations (High / Medium / Low).
Structured data (Schema.org)
We detect JSON-LD markup on every crawled page — Event, WebPage, Organization, FAQPage and more — and show exactly which pages use it.
llms.txt check
Checks whether your site ships an llms.txt file — the emerging standard that helps large language models index your content.
AI crawler access
We read your robots.txt and show whether GPTBot, ClaudeBot, PerplexityBot, Google-Extended and other AI bots are allowed to crawl your site.
Citation readiness
How easily can AI answer engines cite your content? We measure pages with FAQ schema and question-style headings.
Entity & organisation schema
How complete is your brand as an entity for AI knowledge graphs? We flag missing fields such as logo, sameAs or contactPoint.
Monitored AI crawlers
For each of these bots we check whether your robots.txt allows or blocks them.
Your prompts. Your competitors. Tracked weekly.
Per project, add your brand name, domain, the prompts that matter and your main competitors. Pick the AI engines and cadence — AuditLumo does the rest automatically.
- Any number of prompts per project
- ChatGPT, Perplexity, Gemini and Claude — toggle individually
- Weekly, monthly or manual runs
- Competitor mentions counted automatically
Your prompts. Your competitors. Tracked weekly.
- Any number of prompts per project
- ChatGPT, Perplexity, Gemini and Claude — toggle individually
- Weekly, monthly or manual runs
- Competitor mentions counted automatically
How AEO tracking works in AuditLumo
- 1.You add the prompts that matter — the questions your customers would ask an AI assistant.
- 2.AuditLumo sends each prompt to ChatGPT, Claude, Perplexity and Gemini and analyses the answers.
- 3.We measure mention rate, sentiment and which competitors get recommended.
- 4.Results land in your dashboard — with history, alerts and shareable reports.
Included in every plan
AEO tracking is standard in AuditLumo — not a pricey add-on. Free: 20 prompts/month. Starter, Growth and Agency scale up to 1,500 prompts/month. Extendable via add-on whenever you need more.
- Free · 20 prompts / mo
- Starter · 200 prompts / mo
- Growth · 600 prompts / mo
- Agency · 1,500 prompts / mo
Drop alerts by email
As soon as your mention rate moves by more than your threshold (e.g. 15 percentage points), you get an email. No need to check the dashboard every day.
Ask the AI assistant about the AEO report
Every audit ships with a built-in AI chat that has full context on your AEO score, findings and prompt results. Perfect for digging into recommendations or preparing them for a client.
AI assistant on every audit
Every audit ships with a built-in AI chat that has full context on your AEO score, findings and prompt results. Perfect for digging into recommendations or preparing them for a client.
"Does ChatGPT mention us?" is now a normal client question.
Tracked prompts and citations give you an answer you can show, instead of a shrug.
Audit your website. Get found.
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