SEO audit software pricing that scales with your agency.
Free to start. Starter for first client projects. Pro and Agency for growing teams. AI, AEO tracking and Google integrations included in every plan.
All features from Starter. Only limits increase.
Currency
BillingSave 2 months with yearly billing
Plans
Free
Try it out.
Free
- 1 project
- 1 audit / month
- 1 team member
- 1 competitor per project
- Google Analytics, Search Console and Ads
- AI summaries
- AI chat assistant(max. 10 messages / month)
- AI visibility (AEO): ChatGPT, Claude, Perplexity, Gemini(20 prompts / month)
- llms.txt generator (V2-compliant template)
- Keyword research and tracking(max. 10 keywords)
- Backlink monitoring(max. 10 backlinks)
- Newsletter integration (MailerLite, Mailchimp)
- Client portal (sharing link)
- MCP server (Model Context Protocol)
- API access
- Reports with «Powered by AuditLumo»
Starter
For solo agencies getting started.
CHF 29/ month
- All Free features included
- 3 projects
- 30 audits / month
- 1 team member
- 5 competitors per project
- Reports without AuditLumo footer
- White-label incl. custom domain
- Chat: up to 100 messages / month
- AI visibility (AEO): ChatGPT, Claude, Perplexity, Gemini(150 prompts / month)
- llms.txt generator (V2-compliant template)
- Newsletter integration (MailerLite, Mailchimp)
- Editable audit insights
- Configurable client view
Most popular
Pro
For growing agencies with multiple clients.
CHF 99/ month
- All Free features included
- 15 projects
- 150 audits / month
- 5 team members
- 10 competitors per project
- Reports without AuditLumo footer
- White-label incl. custom domain
- Chat: up to 500 messages / month
- AI visibility (AEO): ChatGPT, Claude, Perplexity, Gemini(500 prompts / month)
- llms.txt generator (V2-compliant template)
- Newsletter integration (MailerLite, Mailchimp)
- Editable audit insights
- Configurable client view
Agency
For established agencies and networks.
CHF 299/ month
- All Free features included
- 50 projects
- 500 audits / month
- 10 team members
- 10 competitors per project
- Reports without AuditLumo footer
- White-label incl. custom domain
- Chat: up to 2000 messages / month
- AI visibility (AEO): ChatGPT, Claude, Perplexity, Gemini(1500 prompts / month)
- llms.txt generator (V2-compliant template)
- Newsletter integration (MailerLite, Mailchimp)
- Editable audit insights
- Configurable client view
Available for all paid plans (Starter, Pro, Agency)
Extend as needed
All add-ons are billed monthly and can be cancelled any time. No annual discount on add-ons.
All features are available from Starter. Add-ons only increase capacity. No upgrade needed for features.
Project Slot
+1 project slot and +10 audits/month
CHF 9/ month
Audit Pack
+50 additional audits/month
CHF 12/ month
Competitor Slot
+5 competitors per project
CHF 5/ month
Need more team members? Please upgrade your plan. Team members cannot be extended via add-ons.
AI visibility
AEO tracking for ChatGPT, Claude, Perplexity and Gemini
Track whether your brand is recommended in AI answers. Every plan already includes a monthly prompt quota — need more, extend flexibly via add-on.
Monitors ChatGPT, Claude, Perplexity and Gemini
ChatGPTPerplexityGeminiClaude
Included: Free 20 · Starter 150 · Pro 500 · Agency 1,500 prompts / month
AEO Tracking Small
+250 AEO prompts / month
CHF 12/ month
AEO Tracking Medium
+750 AEO prompts / month
CHF 29/ month
AEO Tracking Large
+2,000 AEO prompts / month
CHF 59/ month
One prompt = one question to one AI engine.
Explore product features
Plans for real team sizes
Priced for a two-person studio, not a fifty-seat enterprise.
Start with the free plan, add clients as you win them, and cancel whenever the month says so.
Frequently asked questions
Yes. Upgrades take effect immediately, downgrades at the next billing cycle.
The Free plan is permanently free and includes 1 project, 1 audit per month, Google integrations and AI summaries. No credit card required.
Credit card, SEPA direct debit, Apple Pay and Google Pay via Stripe.
Yes. Please reach out via the contact form for a custom discount code.
Add-ons let you extend at any time. A Project Slot (CHF/EUR/USD 9/month) adds 1 project slot plus 10 audits/month. An Audit Pack (CHF/EUR/USD 12/month) adds 50 extra audits/month. You can stack multiple add-ons.
From around 35 to 40 Project Slots it becomes more economical to upgrade to Agency. More team members are only available through plan upgrades, not add-ons.
AuditLumo crawls up to 500 pages per audit at a maximum crawl depth of 5 levels. This technical hard limit applies uniformly to all plans and ensures stable, performant crawls. For larger websites we recommend splitting important sections into separate projects.
In the Keywords tab of each project you can fetch new keyword ideas based on your domain or existing tracked keywords, including search volume and competition level. The Keyword Pack add-on extends the number of tracked keywords per project by 100.
The white-label feature covers your reports and a custom domain: you can upload your logo and company name, which then appear on every generated report, and serve AuditLumo under your own domain. White-label is available from the Starter plan.
AuditLumo supports Google Analytics 4, Google Search Console and Google Ads as native integrations. Connect your Google accounts once in the project settings. After that, clicks, impressions, sessions and campaign performance are automatically displayed alongside every SEO finding. Integrations are available on all plans including Free.
The chat assistant answers your questions directly about your audit's findings. Ask about priorities, explanations for specific rules, or concrete implementation steps. The assistant knows your project context and gives targeted recommendations. Available from the Starter plan.
MCP (Model Context Protocol) is an open standard that lets AI tools like Claude Desktop access structured data directly. With the AuditLumo MCP server, AI agents can automatically retrieve and process audit results, project data and keyword information, without manual exports. MCP and API access is included in every plan, including the free plan — your plan limits still apply to access via the MCP.
When sharing an audit, you decide which sections are visible to the client: AI summary, technical details, content findings, keyword data, or everything. This lets you share only the information relevant to each client. The client view is fully white-label, with no AuditLumo branding.
AEO tracking (Answer Engine Optimization) measures whether and how your brand shows up in the answers of AI assistants. AuditLumo automatically sends your prompts to ChatGPT, Claude, Perplexity and Gemini and evaluates mention rate, sentiment and competitor comparison. Every plan includes a monthly prompt quota (Free 20, Starter 150, Pro 500, Agency 1,500). One prompt equals one question to one AI engine. If the quota isn't enough, extend it via add-on: Small (+250, CHF/EUR/USD 12), Medium (+750, CHF/EUR/USD 29) or Large (+2,000, CHF/EUR/USD 59) per month.