SEO audit tool

SEO audit with AI insights and actionable fixes for every finding

Get a concrete suggestion for each finding, see AI insights across your audit and discuss the details in the built-in chat.

No credit card No commitment GDPR-ready. EU servers

From finding to next step

Don't stop at the error. See a way forward.

The report connects each finding to an affected page and a practical suggestion. AI insights help you make sense of the bigger picture, while the audit chat lets you explore questions in detail.

AI insights & audit chat

Understand the finding. Discuss the fix.

AI insights bring related findings together and suggest priorities. For a specific issue, open the audit chat to ask follow-up questions and examine the proposed fix in more detail. You stay in control of what to change.

  1. 01

    Find

    See the issue, its affected page and a concrete suggestion.

  2. 02

    Understand

    Use AI insights to connect related findings and set priorities.

  3. 03

    Ask

    Discuss the recommendation in the built-in audit chat before making changes.

Illustrative report example · not a live result

Finding: this page has no title tag

A finding comes with a suggested action, not just an error message.

Affected page
example.com/guides/site-audit
Suggested fix
Add a unique title that describes this guide's topic in the CMS or page template. Then run another audit to check the change.
Why it matters
A title helps people and search engines understand the page's subject. It does not guarantee a ranking change.

Ask the audit chat

How do I know if my new title fits this page?

Compare it with the actual guide content. Make the topic clear, keep the title distinct from other pages and check the updated page in a new audit.

Four areas. Specific checks and next steps.

Explore structure, content, technology and metadata to see what needs attention beyond a single score.

  1. Structure

    How pages connect and how their information is organised.

    • Heading hierarchy
    • Internal links
    • Hreflang
    • Structured data

    Example suggestion

    If a useful guide is hard to find, link to it from a relevant overview page with anchor text that describes the destination.

  2. Content

    Whether the words on a page are distinct, readable and relevant.

    • Readability
    • Keyword coverage
    • Duplicate content
    • Page copy

    Example suggestion

    If two service pages repeat the same copy, rewrite each to explain its own offering and audience.

  3. Technology

    Whether technical signals make pages accessible and usable.

    • Crawlability and indexing
    • Core Web Vitals
    • Mobile usability
    • robots.txt and sitemap

    Example suggestion

    If an important page has an unintended noindex directive, remove it and check the page's other indexing signals.

  4. Meta

    The page-level information that describes your content.

    • Title tags
    • Meta descriptions
    • Missing or repeated metadata
    • Page-level signals

    Example suggestion

    If several pages share a generic title, write a distinct, descriptive title for each one.

An SEO audit should do more than show what is wrong. AuditLumo connects each finding to a concrete optimisation suggestion. AI insights help you spot patterns across the report, and the built-in audit chat lets you discuss a proposed fix in detail.

More than a list of errors: know what to change and ask why.

How it works

  1. 1. Add a project

    Enter the website you want to check and start an audit from its project.

  2. 2. See findings and suggestions

    Review technical, structural and content findings with affected pages and a practical next step for each one.

  3. 3. Ask, then act

    Use AI insights to prioritise. Discuss questions in the audit chat, make a change and compare the results after another audit.

Website analysis across technical SEO

A technical SEO audit checks crawlability, indexation signals, mobile friendliness and Core Web Vitals. The report also identifies items such as robots.txt and sitemap checks. These are diagnostic signals, not a promise that a search engine will index or rank a page.

On-page analysis and site structure

The SEO checker reviews headings, meta tags, readability, keyword coverage and duplicate content. Internal links, hreflang and structured data checks help you see how pages are organised and where a closer manual review may be useful.

Turn a finding into an action

A score alone cannot tell you what to do next. Open a finding to see the affected URL and a specific optimisation suggestion. Use the audit chat to ask why that change could help or how to check it before implementing it.

Compare audits over time

Run another crawl after making changes and compare its findings with an earlier audit. This gives a practical way to confirm which issues changed and which still need attention, without treating every warning as equally urgent.

Frequently asked questions

A colleague in a yellow sweater talks with someone across a desk by the window
Tuesday, 9:40

The audit runs first. The coffee is still warm when the fix list is ready.

Technical checks are the quiet part of agency work. AuditLumo keeps them quiet, so the morning goes into fixing, not finding.

Audit your website. Get found.

Get started in under 5 minutes. No credit card needed.